Technology and SaaS: consulting for Canadian operators
Product is built; distribution is the constraint. We provide the go-to-market, pricing and revenue operations a technical founder usually has to hire three people to get.
What we see most often
- Founders sell until it stops scaling
- Pricing is a guess
- Marketing spend has no attribution
- Investors want a repeatable motion before the next round
The moves that work
- 1Segment, positioning and pricing validation
- 2Sales process and CRM built for a repeatable motion
- 3Fractional CMO or CRO to run the motion
- 4Board-grade metrics and forecasting
Services we run here
- Go-to-marketPositioning, pricing, channels and launch for a new product, market or location.
- Fractional executivesCFO, CMO, CTO or COO leadership for a fraction of the week and a fraction of the cost.
- CRM and sales systemsA pipeline with stages, owners and automated follow-up, in a CRM your team will use.
- AI and business intelligenceDashboards of the KPIs that matter, forecasting, and AI where it removes real work.
Start with a 30-minute strategy call.
Tell us where the business is and where it should be in 12 months. You leave with two or three specific moves, whether or not we work together.